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Getting to Engagement: Leveraging Program and Marketing Expertise (Wed, 6/27) PDF Print E-mail
Written by Meredith Vaish   
Monday, 16 July 2007

Session co-leaders:

  • Dorcey Baker, Director of Communications and Planning, Brown University
  • Meredith Vaish, Director of Marketing & Communications, Stanford Alumni Association


Key Desired Takeaways from this session

  • Best Practices/Tips for self marketers
  • How to partner to make the most of cross-departmental efforts


Most of the attendees have not only a program role but a marketing role as well


Best Practice:  “Single Lasting Impression” concept (SLI)

–       Prioritize your message: what do you want the audience to walk away with?

–       Focus on one key point rather than try to do too much.

                - If you try to deliver five messages, the reader will take away NO message.


Last Updated ( Monday, 16 July 2007 )
Sharing of surveys? PDF Print E-mail
Written by Debby Jagielow   
Friday, 13 July 2007
Would anyone be willing to share their surveys of alumni? I attended the session on Alumni Surveys Tuesday afternoon, and now am thinking I want to re-write our post-reunion survey of attendees and non-attendees to better answer the question of whether we met the goals we hope to acheive with reunions, rather than "did you like the food?". Seeing other samples of what others use would be helpful. Please post to this website, or send me links to surveys. I'd be happy to compile and share if others are interested.
Debby Jagielow
( This e-mail address is being protected from spam bots, you need JavaScript enabled to view it )

Looking for ideas for revitalizing our post-event surveys

Last Updated ( Friday, 13 July 2007 )
Career Services PDF Print E-mail
Written by Jennifer Mallon Brown   
Thursday, 05 July 2007

Career Services (lead by Cindy Greig & Tanya Capuano)

· Helping students understand that it’s important to create and maintain networks and networking opportunities (Stanford- School of Education)

· Perception that once you graduate a network already exists (Princeton)

· Myth- Once you get into the industry then they are set for life (Dartmouth)

· What is mentoring? Alumni stated they want to mentor. Students simply want a job and not a life long connection. What other carrots do you have? (Princeton)

Last Updated ( Monday, 09 July 2007 )
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