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Monday, June 25 PDF Print E-mail
Written by May-Ling Gonzales   
Wednesday, 25 April 2007

 

8:00-9:00am 

10:00am- 2:00pm

11:00am-12:00pm

 12:00-1:15pm

1:00pm

 

1:30-2:30pm

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3:00-4:15pm

 

 

 

 

 

 

 

 

 

 

 

4:30-5:30pm

 

6:00-8:30pm

 

8:30pm

  

 

Fun Run around campus, optional (start at Sheraton)

Registration & Information (Alumni Center)

Walking tour of the Stanford campus, optional

Buffet lunch (Alumni Center)

Welcome by Howard Wolf, President, Stanford Alumni Association

 

Breakout sessions, functional areas (Alumni Center)

Business Partnerships - The changing environment of bank card affinity programs

Clubs/Regional Outreach and Programs - Best practices for volunteer management

Communications, Marketing and Research - Developing effective broad reaching communications

Executive

Online - Building a 2.0 website and dealing with consultants, vendors and internal development teams

Reunions/Classes - Best practices for reunions

Shared Interest Groups

Students/Young alumni - Creating successful student/alumni networking opportunities

Travel/Study - Developing itineraries in a volatile world

Volunteer Boards and Leadership

 

Segmenting Alumni by Behavior (Alumni Center)

Adam Miller, Senior Marketing Analyst, Stanford Alumni Association

We seek to reach, serve and engage all alumni, but recognize that important demographic and behavioral differences exist among our diverse population.  Sometimes, behavioral differences can actually be more actionable than demographic differences.  But how do you define meaningful behavioral segments?  How can you make the most of alumni data across your campus?  Enter the world of alumni behavioral segmentation and meet Stanford's own Relationship Model, a campus-wide effort now entering its third year that is changing the way we think about alumni programming and communications.

 

Breakout sessions by functional area (Alumni Center)

same as above

Cocktails, Open Galleries and Dinner (Rodin Sculpture Garden, Cantor Arts Center)

Bar hopping, optional (The Old Pro, 541 Ramona Street) 

 

 

Last Updated ( Tuesday, 19 June 2007 )