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Segmentation Breakout Session for Reunions/Classes PDF Print E-mail
Written by Christie Goeller   
Friday, 29 June 2007

 We began our session asking which alums aren’t attending reunions and how we might communicate with them and create programs that may encourage them to consider attending. Based on the segmentation model remotes, by definition, do not attend events. Reunion programs have the added challenge that, simply by name, they conjure up a social image. Also based on the segmentation model, there are lapsed socials (alums who have not recently attended a social event) and the question was raised how we might encourage these alums to participate again.

 

Around the table there was general agreement that classmate-to-classmate outreach is key in encouraging alums to attend - - especially if it is from a classmate they had a connection to while at school - - and that the belief that this could also work with the remote population (tailored the outreach to those who have never attended a social activity before) as well as the segments with the greatest reunion participation. A focus on milestone reunions (10th, 25th, etc.) might be more realistic than expecting the less involved alums to come back every five years.

Many schools are offering a la carte registration options in the hopes that by adding flexibility alums that may be on the fence would find it easier /less of a risk to attend since they would not be committing to the entire program but instead to the events that are of most interest to them. Scholarships are also offered as well as childcare (trying to remove two of the most reported barriers to attending reunions). Highlighting programs beyond the social could draw the less social segments. A number of schools have been pairing reunion classes with current student classes - - a draw for alums while exposing the students first-hand to enduring class community and reunions.

Last Updated ( Saturday, 30 June 2007 )
 
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